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HOW TO BE A CONSCIOUS CONSUMER

Becoming a conscious consumer, and asking yourself key questions when buying products, is just the first step.

01

ASK YOURSELF KEY QUESTIONS

Questions to ask yourself:

1. Where was the supply chain of this product? Do I know or does the brand make that information clear?
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2. Where was this product produced?
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3. Do I believe this product was manufactured in a way that does not violate human rights?
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4. Am I solely purchasing this product due to the brand's clever advertising?
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5. What is this product truly worth?

02

SUPPORT ORGANIZATIONS

Organizations doing work to encourage brand transparency & illuminate the truth:

Fashion Revolution
"We campaign for a clean, safe, fair, transparent and accountable fashion industry. We do this through research, education, collaboration, mobilization and advocacy."
Clean Clothes Campaign
"Clean Clothes Campaign is a global network dedicated to improving working conditions and empowering workers in the global garment and sportswear industries. Since 1989, CCC has worked to ensure that the fundamental rights of workers are respected. We educate and mobilize consumers, lobby companies and governments, and offer direct solidarity support to workers as they fight for their rights and demand better working conditions."
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Corporate Human Rights Benchmark
"The Corporate Human Rights Benchmark is a unique collaboration led by investors and civil society organizations dedicated to creating the first open and public benchmark of corporate human rights performance.
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03

READ, WATCH, AND EDUCATE THOSE AROUND YOU

Read, watch, and educate yourself with the following. Remember, these are just starting points:

The New York Times: Measuring a Diamond's True Price
Nigel Davidson: The Lion That Didn't Roar - Can the Kimberly Process Stop the Blood Diamonds Trade?
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